Market Driving Strategies

Market Driving Strategies is all about Creating Organizational Value through Game Changing Innovations that proactively identify and meet emerging customer needs and proactively provide strategic opportunities and options to the served and un-served customer. Biggest Long Term Value, Margins and other Strategic Benefits have historically been achieved by Market Driving Strategies resulting disruptive products and services. This program provides the participant the knowledge and practical skills to analyse and understand Market Driving Strategies methodology, needs, key success factors, procedures, processes, forms, checklists, controls, feedback, improvements and strategic alignment. It also helps devise strategies for the fulfillment of the Market Driving Strategy knowledge and skill requirements of the job and to effectively manage the participant's Marketing and Business Development unit or organization.

Participant will take away a detailed understanding of the step-by-step methodology for implementing Market Driving Strategies good and Best Benchmarked Practices. This is a very practical competency building program.

Marketing, Brand, Strategy, R&D and Business Development Professionals attending the program take away a good multi-discipline understanding of the Market Driving Strategies thinking and methods involved. Program will help executives understand Market Driving Strategies and understand what is required to support such a strategic initiative in their organization. Those new to Market Driving Strategies will become productive quickly by attending this program. The program will also help build a related Knowledge Framework that will help participants identify, understand, classify and remember Market Driving Strategies they may have experienced, heard or read about.

For Implementation Teams: This program can be used to train Market Driving Strategies implementation teams - when a new strategic focus is being initiated or just prior to hiring a consultant to advise the organization on related initiatives and Improvements.

Program Content