Euro Training Limited Training Programs, Workshops and Professional Certifications
...

Specific Job Related Process Knowledge and Skills

Including Leveraging the Best of Digital Transformation, Data Analytics and Artificial Intelligence AI on his Job
Audio version brochure
MPR672-2
2 Weeks of Process Good & Best Practices

Public Relations Management Processes

Building Hands-on Skills & Competencies in

  1. Identifying Public Relations Processes that Assist Strategic Objectives
  2. Identifying PR Stakeholders & Customers
  3. Identifying PR Stakeholder Needs and Expectations
  4. Implementing PR Processes for Strategic Alignment & Customer Focused
www.eurotraining.com/bro/mpr672-2.php

2 Week Training Programs

Seattle, USA
16-27 Dec 2024
London
30 Dec 2024- 10 Jan 2025
Dubai
6-17 Jan 2025
Kualalumpur
20-31 Jan 2025
Dubai
3-14 Feb 2025
London
17-28 Feb 2025
New York
2-13 March 2025
Seattle, USA
16-27 March 2025
Istanbul
30 March-10 April 2025
New York
13-24 April 2025
Dubai
27 April-8 May 2025
Kualalumpur
11-22 May 2025
London
25 May-5 June 2025



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What is covered in this Program?

  1. This Training Workshop provides the Understanding, Knowledge, Processes and Competencies relating to all the processes and Activities of an organization aimed at building a mutually beneficial relationship with Internal and External Stakeholders. Public Relations plays a part in all Organizational Processes that have an Impact or are of Interest for the Community.
  2. This Work Processes Good and Best Practices program provides the participant a 360 degree Multidiscipline Multi-stakeholder Understanding of Public Relations Day-to-Day Management Processes and Sub-process that may be attached to Organizational Processes. This Work Processes Good and Best Practices program is intended for Business Organizations, Not for Profit Organizations and Government Agencies. This Job Process Competency program will borrow Operational Practices from ISO9000, ISO26000 and more.
  3. This Job Process Competency program will cover Media relations, Community relations, Internal communications, Crisis communications and Public Affairs, Online and Social Media Communications. Program will also discuss: Customer Focused Public Relation Processes; Operations Focused Public Relation Processes; PR Good Management Practices; PR Best Practices; Meaningful PR Performance KPIs; and, Standardization in Public Relations Performance Evaluation & Reporting.
  4. This Work Processes Good and Best Practices program provides the Public Relations and Service Department Managers the essential operational skills to create goodwill for your products, services and ideals.
  5. This Work Processes Good and Best Practices program assist you do an effective job of building the Image of your Organization or department. This This Process Program discusses the art and techniques for effective public relations (Image Building). Image building is discussed as an essential planned activity: including PR deliverables, Tasks, Resources and Strategy Options.
  6. Program will cover: Processes for Developing Action Plans, Communication & Implementation, and, monitoring and evaluation of outcomes.

Who Should Attend?

  1. This Work Processes Good and Best Practices program is intended for Public Relations Professionals, Communication Professionals and Managers.
  2. This Job Process Competency program will also benefit Management Analysts, Senior Marketing Professionals, Professionals Responsible or Impacting Organizational Image, Customer Facing Professionals and Strategic Plan Input Providing Professionals.

Program Content & Processes

Public Relations Management Processes


  1. Big Picture Business Aspects of Public Relations Function
  2. Value Creation by Public Relations & Public Communications
  3. Public Relations Customers & Stakeholders
  4. Regulatory Aspects of Public Relations
  5. Business Processes and Sub-processes for Meeting PR Customer Expectations
  6. Strategic Alignment of Public Relations to Organizational Strategies, Mission, Vision
  7. Processes for Developing Meaningful Public Relations Operational Process Performance Standards & KPIs
  8. Implementing the Public Relation Special Projects
  9. Understanding Public Relations Good Practices
  10. Day to Day Media relations Processes & Good Practices
  11. Day to Day Community relations Processes & Good Practices
  12. Day to Day Internal communications Processes & Good Practices
  13. Day to Day Crisis communications Processes & Good Practices
  14. Day to Day Public Affairs Processes & Good Practices
  15. Day to Day Online and Social Media Communication Processes & Good Practices
  16. Processes for Developing Action Plans
  17. Communication & Implementation Action Plans
  18. PR Activities & Processes at Stakeholder Events (Press, Community, Investor, Industry, In-house)
  19. PR Checklist of Do's and Don'ts for Stakeholder Events (Press, Community, Investor, Industry, In-house)
  20. Introduction to Media Processes - Do's and Don'ts
  21. Understanding Public Relations Benchmarked Operational Best Practices
  22. Monitoring & Evaluating Public Relations Operations Performance
  23. Measuring Public Relations Operations KPIs
  24. Workshop 1
  25. Processes for Deeper Insights into Professional Corporate Public Relations for Job Process Level Understanding
  26. Processes for Developing a Professional Corporate Public Relations Performance Evaluation System to know how well team is performing
  27. Processes for Developing Meaningful KPIs for Professional Corporate Public Relations Performance Reporting
  28. Workshop 2
  29. Processes for Building a Framework for a Professional Corporate Public Relations Knowledge System
  30. Program Recommendations
  31. Detailed Personalized Public Relations Management Improvement Action Plan

2 Week Job Process Skills Training

Outcomes & Takeaways

Job Process Good & Best Practices Workshop Outcomes and Takeaways
  1. The Work Process Approach to Learning is a methodology that emphasizes learning through understanding the actual work processes.
  2. A work process refers to a set of activities or tasks that are carried out to achieve a specific outcome or result. These processes can be core to the business, such as manufacturing, service delivery, or customer support, or they can be supportive, like HR processes, IT services, or administrative workflows.
  3. The Goal is to closely align training content and methods with the specific processes, tasks, and challenges found in that domain real-world work environments.
  4. What the training achieves is building skills and competencies essential for actual work processes performance. Enabling quick and seamlessly understanding how to perform their processes effectively, efficiently and avoiding the usual mistakes and risks.
This 2 Week Training Workshop participant will typically take away...
  1. Program related Process knowhow, skills, competencies and process knowledge to perform the job work processes
  2. Training that will empower the participant to identify, support and implement work process improvements in his unit, team, section, department, and organization.

Benefits to the Organization Sponsoring Participants to this program

(Benefits made possible by Euro Training's above mentioned Planned Outcomes and Takeaways)

  • This Euro Training programs is different. It develops practical Job Process Skills.

    Benefits you may see in participant post program behavior...
    • Inclination to Recognize his Processes Customers and Stakeholders, and their Needs & Expectations.
    • Higher level of Relevant Multi-discipline Job Process Skills
    • Taking Initiative to Propose and help implement Process Improvements in his Work Responsibility Area.
  • How your Participant will Change after attending the program?...
    • Increased Work Process Performance Knowledge
    • Awareness to the Need to align process performance to the Needs and Expectations of Stakeholders and Customers (internal & external)
    • Awareness of the Need to Align Process Performance to Organizational Operational and Strategic Objectives.
    • Implement Good Management Practices during Process Performance, and, Gain Awareness to meet Requirements and Recommendations of the any Applicable Industry and Professional Standards.
    • Skill Sets for possible implementation the Program Discussed Action Plan for Process Improvements.
  • Type of improvements the participant will be trained to analyze and implement include (as relevant)

          (a) Productivity Improvements

          (b) Product and Service Differentiation

          (c) Exceeding Stakeholder & Customer Expectations.
  • Euro Training Instructors often act as mentors for participants (solely subject to instructor approval). Your participants can utilize this free service to ensure effective post program reinforcement and help when apply the ideas and skills acquired during the training.

Participant Individual Career Benefits
Job Satisfaction & Advancement

  1. First, and most important benefit, is the positive self-esteem that will come from being able to do your work processes right first time and meet internal and external customer expectations.
  2. Second, the Program developed Job Process Understanding & Skills will help participant successfully present his professional skills at Job Interviews and Internal Performance Evaluation Reviews.
  3. Participant gains clear direction and insight for analyzing, proposing and implementing improvements in his work processes.
  4. Post program when you take decisions related to your work processes you will automatically consider Multi-discipline aspects     (as applicable):

    Internal & External Customer Needs and Expectations, Technology Options, Data Analytics and Artificial Intelligence Opportunities, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increase Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and, possibly more aspects).

Registration Form

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Registration & Fee Information (2 Week Workshops)

  1. Fee information is also available at:   PROGRAM-FEE-PAGE   Special Discounts May be Available Please email scholarships@eurotraining.com.
  2. To register please send us an official letter confirming registration (on organizational letterhead), or, send us a completed registration form above. GET MSWORD REGISTRATION FORM .
  3. Fees are Payable by Bank Transfer or Bank Draft.
    • 2 week (60 hrs) Training Workshop:
      Classroom Training at Dubai, Kuwait, New Delhi, Qatar £6,990 (USD $8,900) per participant.
      Classroom Training at London, US Locations, Europe, Malaysia, Singapore £7,689 (USD $9,790) per participant.
      Online eTraining Fee £3,500 (USD $4,375) per participant.
    Fee includes Course Materials, Certificate, Refreshments and Lunch (classroom programs).
  4. Accommodation is not included in Program fee. Special rates may be available at venue hotel for participants.
  5. A Special discount of 10% is offered for participants who pay their fees at least 45 days before start of the program.
  6. Cancellation & Date Change: No Fee Refund if participant cancels his registration less than 3 weeks before start of the program. Alternate nominations may be allowed if requested atleast 2 weeks before program start. In case of exceptional hardship or emergency participant may be allowed to attend same program at another location or date on payment of 10% of fee.
  7. All participants are required to fill in Participant Information Form and Program Related Questionnaire - on first day of the program.
  8. Each program Undergoes Customization to Better Meet Participant Present and Future Job and Career Needs. Please be prepared to let the Instructor/s know about your organization's Special Needs, Interests or Initiatives.
  9. It is always useful for participants to bring their existing problems or case studies, work-process flow charts or job related problems for discussion - consideration will be at sole discretion of the program director/s.
  10. Provisional Registration : You can make a provisional registration request by sending us an email using an official email account. Provisionsl registration request, when confirmed by Euro Training, will reserve a seat for you for 14 days. After our Confirmation you have 2 weeks to send us an official registration request. Provisional registration is automatically cancelled at the earlier of (1) 2 weeks after Provisional Registration Confirmation if registration is not reconfirmed from your side (2) Two weeks before start of the program. We do request you to inform us ASAP you have decided either way.

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