1. This Professional Certification Training provides the Understanding, Knowledge, Skills and Competencies relating to all the processes and Activities of an organization aimed at building a mutually beneficial relationship with Internal and External Stakeholders. Public Relations plays a part in all Organizational Processes that have an Impact or are of Interest for the Community.

2. This program provides the participant a 360 degree Multidiscipline Multi-stakeholder Understanding of Public Relations Day-to-Day Management Processes and Sub-process that may be attached to Organizational Processes. This program is intended for Business Organizations, Not for Profit Organizations and Government Agencies. This program will borrow Operational Practices from ISO9000, ISO26000 and more.

3. This program will cover Media relations, Community relations, Internal communications, Crisis communications and Public Affairs, Online and Social Media Communications. Program will also discuss: Customer Focused Public Relation Processes; Operations Focused Public Relation Processes; PR Good Management Practices; PR Best Practices; Meaningful PR Performance KPIs, and, Standardization in Public Relations Performance Evaluation & Reporting.

4. This program provides the Public Relations and Service Department Managers the essential operational skills to create goodwill for your products, services and ideals.

5. It aims to assist you do an effective job of building the Image of your Organization or department.

6. This Program discusses the art and techniques for effective public relations (Image Building). Image building is discussed as an essential planned activity: including PR deliverables, Tasks, Resources and Strategy Options. Program will cover: Developing Action Plans, Communication & Implementation, and, monitoring and evaluation of outcomes.

1. This program is intended for Public Relations Professionals, Communication Professionals and Managers.

2. This program will also benefit Management Analysts, Senior Marketing Professionals, Professionals Responsible or Impacting Organizational Image, Customer Facing Professionals and Strategic Plan Input Providing Professionals.

Professional Certification Workshop Outcomes and Takeaways

1. Knowhow and Technology Transfer to the Participants.

2. Building Job Oriented Understanding, Competencies & Process Knowledge.

3. Domain Multi-discipline understanding that Improves Performance, Credibility and Respect

4. Competencies that Enable Superior Performance, Promotion, Career Advancement and Respect among Peers

Typical Certification Workshop Participant Takeaways

1. A-Z Knowhow and Step-by-Step Process Knowledge

2. A Customized Detailed Action Plan to apply the Program Knowledge to Work.
   The detailed Action Plan and Implementation Plans you prepare and take away after the program will help you take improvement initiatives and make a positive difference in your job, team, business unit or organization.
   This difference after implementation and when added to your resume will make you a prime candidate for career advancement in your own organization or in your next job/s.

(Made possible by Euro Training's unique, multidiscipline, customer focused, strategic focused, knowledge management, Data Analytics approach)

1. Improved Performance through

• Effectiveness (doing right first time by considering all key stakeholders), Efficiency (applying good practices), Goal Achievement (KPIs)

• Customer Satisfaction

• Strategic Alignment

2. Multi-discipline Empowered Employee

• Multi-Stakeholder Focus

• Customer Focus

• Operational Focus

• Strategic Focus

• Management by Facts (Data Analysis & Performance Evaluation)

3. Employees Leveraging the Multi-Disciplines for doing the job right first time, by taking following aspects into consideration before decision making...
   Business Needs, Internal & External Customer Needs and Expectations, Operational & Strategic Objectives, Regulatory Aspects, Industry Standards, Technology Options, Understand Helpful Modern Tools and Methods, Understanding Risks, Leveraging Contingency Plans, Actions that Increase Productivity, Legal & Contractual Aspects, Intellectual Property Aspects, Safety, Security, Audit, Cost Benefit Aspects, Value Engineering Opportunities, Develop Key Performance Indicators, Develop a Meaningful Performance Evaluation System, Leveraging Data Analytic Opportunities, Leveraging Artificial Intelligence Opportunities, Developing a Decision Support Knowledge System, Internal Business Unit Training System, Internal Employee Certification System .... (and more multi-discipline aspects)

4. Creating a Professionally Certified Pool of Domain Mentors, Coach & Trainers who have access to the required resources from the Developed Knowledge System. Also Also helping create internal multi-level job competency certification system.

1. Job Satisfaction that will come when satisfying your customers

2. Respect that will come when you are Recognized by your Peers

3. Promotion that will come from your Better Job Performance, Making Improvements and Convincing Performance Review Handling

4. Career Advancement that will come from your increased Employability through Convincing Competency Display in Resume and Interviews, Improvement Ideas, Implemented Improvements & Validated Certification