Euro Training Limited Training Programs, Workshops and Professional Certifications
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Audio version brochure

MPR680-1

1 Week Training Program

Strategic Public Relations Management

Building Skills in

  1. Visualizing PR Role over Next 5 Years

  2. Building Organization PR Capacity

  3. Dynamically Monitoring & Implementing PR Emerging Opportunities

  4. Planning Ahead for Public Relations

www.eurotraining.com/bro/mpr680-1.php

1 Week Training Programs

Seattle, USA
16-20 Dec 2024
London
30 Dec 2024- 3 Jan 2025
Dubai
6-10 Jan 2025
Kualalumpur
20-24 Jan 2025
Dubai
3-7 Feb 2025
London
17-21 Feb 2025
New York
2-6 March 2025
Seattle, USA
16-20 March 2025
Istanbul
30 March-3 April 2025
New York
13-17 April 2025
Dubai
27 April-1 May 2025
Kualalumpur
11-15 May 2025
London
25-29 May 2025



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What is Covered in this Program

  1. Strategic Public Relations Management is all about preparing the Organization for future Public Relations Challenges and Opportunities.
  2. This program provides the participant the knowledge and practical skills to understand, analyze and implement Multidiscipline Multi Stakeholder Vision-Mission-Organization Strategy Aligned PR Strategic Plans.
  3. This program covers planning, executing, and managing communication strategies to build and maintain beneficial relationships between an organization and its various publics, including customers, employees, investors, and the community.
  4. This program will provide knowhow to align public relations activities with an organization’s overall objectives, enhancing its reputation and achieving specific business goals.
  5. Program will cover Strategic Plan Monitoring and Evaluation, Data ANalytics Supported Decision Making,and Leveraging AI to Improve Performance and Proactive Management Actions.
  6. Program coverage will include planning and implementing Crisis Management, Ethics and Corporate Social Responsibility.

Who Should Attend

  1. This program is intended for Public Relations, Organizational Communications, Strategy Development, Strategy Review - Professionals, Team Members, Team Leaders and their Coordinating Senior Management.
  2. This program is intended for a Preparatory program for Public Relations and Organizational Communication Professionals being considered for PR Management Roles.

Program Content & Modules

Strategic Public Relations Management


  1. Business Aspects of Public Relations Function
  2. Value Creation by Public Relations & Public Communications
  3. Public Relations Customers & Stakeholders
  4. Regulatory Aspects of Public Relations
  5. Business Processes and Sub-processes for Meeting PR Customer Expectations
  6. Strategic Alignment of Public Relations to Organizational Strategies, Mission, Vision
  7. Developing Meaningful Public Relations Performance Standards & KPIs
  8. Current KPI Performance of Public Relations
  9. Strategic Plan required KPI Performance of Public Relations
  10. Identifying PR Performance Gaps
  11. Planning Strategic Projects and Sub-projects to Fill Performance Gaps
  12. Media relations Strategies
  13. Community relations Strategies
  14. Internal communications Strategies
  15. Crisis communications Strategies
  16. Public Affairs Strategies
  17. Online and Social Media Communication Strategies
  18. Identifying Public Relations Strategic Projects
  19. Implementing the Public Relation Strategic Projects
  20. Monitoring & Evaluating Public Relations Performance
  21. Program Recommendations & Next Steps
  22. Participant Customized Outline Action Plan

1 Week Training Program

Outcomes & Takeaways

Outcomes and Takeaways Overview
  1. Knowhow and Technology Transfer to the Participants. Building relevant Understanding, Competencies & Process Knowledge.
  2. Multi-discipline understanding of Program Topics.
    Means that post program when participant takes decisions, related to his work, participant will automatically and subconsciously consider and take into account (as applicable) Internal & External Customer Needs and Expectations, Operational & Strategic Objectives, Regulatory Aspects, Industry Standards, Technology Options, Understand Helpful Modern Tools and Methods, Understand Risks, Actions for Increasing Productivity, Legal & Contractual Aspects, Intellectual Property Aspects, Safety, Security, Audit, Cost Benefit Aspects, Value Engineering Opportunities, Key Performance Indicators, Meaningful Performance Evaluation System, and, Data Analytic Opportunities.
    This type of understanding and habit otherwise develops after years of rich and diverse work experience. (few get this opportunity)
  3. Knowledge Framework outline which will enable the participant to understand and learn the right lessons from his own past, present and future on-the-job experience.
  4. Training that will empower the participant to identify, support and implement improvements in his work area, team, section, department, and organization.
This 1 Week Training Program participant will typically take away...
  1. Program related knowhow, skills, competencies and process knowledge.
    This program will use case studies and benchmarked Good and Best Practices to enhance participant understanding and competencies.
  2. Domain Knowledge and process knowledge.
    The participant will become empowered and should become more Productive, Effective, Efficient, Customer Focused and Strategic Focused.
    At the end of the program, the Participant will prepare a Customized Outline Action Plan which will serve as the roadmap to implement some key improvements in his work area.

Benefits to the Organization Sponsoring Participants to this program

(Benefits made possible by Euro Training's unique, multidiscipline, customer focused, strategic focused, easy to understand and apply training methodology that relies on Industry Good and Best Benchmarked Practices)

  • Euro Training programs are different. They develop practical Job Skills.
    This program is designed to make the participant aware of the domain processes, multi-discipline skills and competencies related to his job responsibilities.
    Each program is customized and made useful for the particular participant group, our target is 90%+ topics directly applicable to the work today or in future.
    Benefits you may see in participant post program...
    • Inclination to Recognize his stakeholders, and their needs & expectations. He will also get understanding of how to analyze to find ways to exceed customer expectations and delight the customers.
    • High level Job skills & competencies
    • Taking Initiative to Propose Improvements in Work Responsibility Area.
  • Further, this program will Build Multi-Discipline Understanding, Skills and Competencies including (as relevant)...
    • Increased Technical and Process Knowhow
    • Awareness to the Need to align performance to the Needs and Expectations of Stakeholders/ Customers (internal & external)
    • Awareness of the Need to Align performance to Organizational Operational and Strategic Objectives.
    • Understanding Domain Good Management Practices, and, Awareness to meet Requirements and Recommendations of the Relevant Industry and Professional Standards.
    • Awareness to consider for possible application the Best Benchmarked Domain Practices that can assist making Dramatic Process Improvements.
  • Type of improvements the participant will be trained to analyze and implement include (as relevant) Productivity Improvements, Product and Service Differentiation and Exceeding Stakeholder & Customer Expectations.
  • Euro Training Instructors often act as mentors for participants (solely subject to instructor approval). Your participants can utilize this free service to ensure effective post program reinforcement and help when applying the ideas, skills and competencies acquired during the training.

Participant Individual Career Benefits

  1. First, and most important benefit, is the positive self-esteem that will come from being able to do your work right first time and meet internal and external customer expectations.
  2. Second, the Program developed Understanding, Skills & Competencies will help you successfully present your professional and Team skills at Job Interviews and Internal Performance Evaluation Reviews.
  3. You gain a clear direction for analyzing, proposing and implementing improvements in his work area.
    The outline action plan you prepare and take away after the program will help you take improvement initiatives and make a positive difference in your performance on the job, team, business unit or organization. This difference after implementation and when added to your resume will make you a prime candidate for career advancement in your own organization or in your next job.
  4. Post program when you take decisions related to your work processes you will automatically consider (as applicable): Internal & External Customer Needs and Expectations, Technology Options, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increasing Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and possibly more multi-discipline aspects).

Registration Form

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Registration & Fee Information

  1. Fee information is also available at:   PROGRAM-FEE-PAGE   Special Discounts May be Available Please email scholarships@eurotraining.com.
  2. To register please send us an official letter confirming registration (on organizational letterhead), or, send us a completed registration form above. GET MSWORD REGISTRATION FORM .
  3. Fees are Payable by Bank Transfer or Bank Draft.
    • Program Fee for 1 Week (5 day/30 hrs) Training Program is:

      (1) At Dubai, Kuwait, New Delhi, Qatar £4,315 (USD $5,500) per participant.

      (2) At London, US Locations, Europe, Malaysia, Singapore £4,747 (USD $6,050) per participant.

      (3) If Attending Online Training Fee is £2,000 (USD $2,500) per participant.
    Fee includes Course Materials, Certificate, Refreshments and Lunch (classroom programs).
  4. Accommodation is not included in Program fee. Special rates may be available at venue hotel for participants.
  5. A Special discount of 10% is offered for participants who pay their fees at least 45 days before start of the program.
  6. Cancellation & Date Change: No Fee Refund if participant cancels his registration less than 3 weeks before start of the program. Alternate nominations may be allowed if requested atleast 2 weeks before program start. In case of exceptional hardship or emergency participant may be allowed to attend same program at another location or date on payment of 10% of fee.
  7. All participants are required to fill in Participant Information Form and Program Related Questionnaire - on first day of the program.
  8. Each program Undergoes Customization to Better Meet Participant Present and Future Job and Career Needs. Please be prepared to let the Instructor/s know about your organization's Special Needs, Interests or Initiatives.
  9. It is always useful for participants to bring their existing problems or case studies, work-process flow charts or job related problems for discussion - consideration will be at sole discretion of the program director/s.
  10. Provisional Registration : You can make a provisional registration request by sending us an email using an official email account. Provisionsl registration request, when confirmed by Euro Training, will reserve a seat for you for 14 days. After our Confirmation you have 2 weeks to send us an official registration request. Provisional registration is automatically cancelled at the earlier of (1) 2 weeks after Provisional Registration Confirmation if registration is not reconfirmed from your side (2) Two weeks before start of the program. We do request you to inform us ASAP you have decided either way.

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