Euro Training Limited Training Programs, Workshops and Professional Certifications
...

Specific Job Related Process Knowledge and Skills

Including Leveraging the Best of Digital Transformation, Data Analytics and Artificial Intelligence AI on his Job
Audio version brochure
MPR680-2
2 Weeks of Process Good & Best Practices

Strategic Public Relations Management Processes

Building Hands-on Skills & Competencies in

  1. Visualizing PR Role over Next 5 Years
  2. Building Organization PR Capacity
  3. Dynamically Monitoring & Implementing PR Emerging Opportunities
  4. Planning Ahead for Public Relations
www.eurotraining.com/bro/mpr680-2.php

2 Week Training Programs

Seattle, USA
16-27 Dec 2024
London
30 Dec 2024- 10 Jan 2025
Dubai
6-17 Jan 2025
Kualalumpur
20-31 Jan 2025
Dubai
3-14 Feb 2025
London
17-28 Feb 2025
New York
2-13 March 2025
Seattle, USA
16-27 March 2025
Istanbul
30 March-10 April 2025
New York
13-24 April 2025
Dubai
27 April-8 May 2025
Kualalumpur
11-22 May 2025
London
25 May-5 June 2025



Useful Links


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What is Covered in this Process Approach Program?

  1. Strategic Public Relations Management is all about preparing the Organization for future Public Relations Challenges and Opportunities.
  2. This Work Processes Good and Best Practices program provides the participant the knowledge and practical skills to understand, analyze and implement Multidiscipline Multi Stakeholder Vision-Mission-Organization Strategy Aligned PR Strategic Plans.
  3. This Work Processes Good and Best Practices program covers planning, executing, and managing communication strategies to build and maintain beneficial relationships between an organization and its various publics, including customers, employees, investors, and the community.
  4. This Job Process Competency program will provide knowhow to align public relations activities with an organization’s overall objectives, enhancing its reputation and achieving specific business goals.
  5. Program will cover Strategic Plan Monitoring and Evaluation, Data ANalytics Supported Decision Making,and Leveraging AI to Improve Performance and Proactive Management Actions.
  6. Program coverage will include planning and implementing Crisis Management, Ethics and Corporate Social Responsibility.

Who Should Attend

  1. This Work Processes Good and Best Practices program is intended for Public Relations, Organizational Communications, Strategy Development, Strategy Review - Professionals, Team Members, Team Leaders and their Coordinating Senior Management.
  2. This Work Processes Good and Best Practices program is intended for a Preparatory program for Public Relations and Organizational Communication Professionals being considered for PR Management Roles.

Program Content & Processes

Strategic Public Relations Management Processes


  1. Business Aspects of Public Relations Function
  2. Value Creation by Public Relations & Public Communications
  3. Public Relations Customers & Stakeholders
  4. Regulatory Aspects of Public Relations
  5. Business Processes and Sub-processes for Meeting PR Customer Expectations
  6. Strategic Alignment of Public Relations to Organizational Strategies, Mission, Vision
  7. Processes for Developing Meaningful Public Relations Performance Standards & KPIs
  8. Current KPI Performance of Public Relations
  9. Strategic Plan required KPI Performance of Public Relations
  10. Identifying PR Performance Gaps
  11. Planning Strategic Projects and Sub-projects to Fill Performance Gaps
  12. Media relations Strategies
  13. Community relations Strategies
  14. Internal communications Strategies
  15. Crisis communications Strategies
  16. Public Affairs Strategies
  17. Online and Social Media Communication Strategies
  18. Identifying Public Relations Strategic Projects
  19. Implementing the Public Relation Strategic Projects
  20. Understanding Public Relations Benchmarked Best Practices
  21. Monitoring & Evaluating Public Relations Performance
  22. Measuring Standardized Public Relations KPIs
  23. Program Recommendations & Next Steps
  24. Participant Customized Detailed Action Plan

2 Week Job Process Skills Training

Outcomes & Takeaways

Job Process Good & Best Practices Workshop Outcomes and Takeaways
  1. The Work Process Approach to Learning is a methodology that emphasizes learning through understanding the actual work processes.
  2. A work process refers to a set of activities or tasks that are carried out to achieve a specific outcome or result. These processes can be core to the business, such as manufacturing, service delivery, or customer support, or they can be supportive, like HR processes, IT services, or administrative workflows.
  3. The Goal is to closely align training content and methods with the specific processes, tasks, and challenges found in that domain real-world work environments.
  4. What the training achieves is building skills and competencies essential for actual work processes performance. Enabling quick and seamlessly understanding how to perform their processes effectively, efficiently and avoiding the usual mistakes and risks.
This 2 Week Training Workshop participant will typically take away...
  1. Program related Process knowhow, skills, competencies and process knowledge to perform the job work processes
  2. Training that will empower the participant to identify, support and implement work process improvements in his unit, team, section, department, and organization.

Benefits to the Organization Sponsoring Participants to this program

(Benefits made possible by Euro Training's above mentioned Planned Outcomes and Takeaways)

  • This Euro Training programs is different. It develops practical Job Process Skills.

    Benefits you may see in participant post program behavior...
    • Inclination to Recognize his Processes Customers and Stakeholders, and their Needs & Expectations.
    • Higher level of Relevant Multi-discipline Job Process Skills
    • Taking Initiative to Propose and help implement Process Improvements in his Work Responsibility Area.
  • How your Participant will Change after attending the program?...
    • Increased Work Process Performance Knowledge
    • Awareness to the Need to align process performance to the Needs and Expectations of Stakeholders and Customers (internal & external)
    • Awareness of the Need to Align Process Performance to Organizational Operational and Strategic Objectives.
    • Implement Good Management Practices during Process Performance, and, Gain Awareness to meet Requirements and Recommendations of the any Applicable Industry and Professional Standards.
    • Skill Sets for possible implementation the Program Discussed Action Plan for Process Improvements.
  • Type of improvements the participant will be trained to analyze and implement include (as relevant)

          (a) Productivity Improvements

          (b) Product and Service Differentiation

          (c) Exceeding Stakeholder & Customer Expectations.
  • Euro Training Instructors often act as mentors for participants (solely subject to instructor approval). Your participants can utilize this free service to ensure effective post program reinforcement and help when apply the ideas and skills acquired during the training.

Participant Individual Career Benefits
Job Satisfaction & Advancement

  1. First, and most important benefit, is the positive self-esteem that will come from being able to do your work processes right first time and meet internal and external customer expectations.
  2. Second, the Program developed Job Process Understanding & Skills will help participant successfully present his professional skills at Job Interviews and Internal Performance Evaluation Reviews.
  3. Participant gains clear direction and insight for analyzing, proposing and implementing improvements in his work processes.
  4. Post program when you take decisions related to your work processes you will automatically consider Multi-discipline aspects     (as applicable):

    Internal & External Customer Needs and Expectations, Technology Options, Data Analytics and Artificial Intelligence Opportunities, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increase Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and, possibly more aspects).

Registration Form

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Registration & Fee Information (2 Week Workshops)

  1. Fee information is also available at:   PROGRAM-FEE-PAGE   Special Discounts May be Available Please email scholarships@eurotraining.com.
  2. To register please send us an official letter confirming registration (on organizational letterhead), or, send us a completed registration form above. GET MSWORD REGISTRATION FORM .
  3. Fees are Payable by Bank Transfer or Bank Draft.
    • 2 week (60 hrs) Training Workshop:
      Classroom Training at Dubai, Kuwait, New Delhi, Qatar £6,990 (USD $8,900) per participant.
      Classroom Training at London, US Locations, Europe, Malaysia, Singapore £7,689 (USD $9,790) per participant.
      Online eTraining Fee £3,500 (USD $4,375) per participant.
    Fee includes Course Materials, Certificate, Refreshments and Lunch (classroom programs).
  4. Accommodation is not included in Program fee. Special rates may be available at venue hotel for participants.
  5. A Special discount of 10% is offered for participants who pay their fees at least 45 days before start of the program.
  6. Cancellation & Date Change: No Fee Refund if participant cancels his registration less than 3 weeks before start of the program. Alternate nominations may be allowed if requested atleast 2 weeks before program start. In case of exceptional hardship or emergency participant may be allowed to attend same program at another location or date on payment of 10% of fee.
  7. All participants are required to fill in Participant Information Form and Program Related Questionnaire - on first day of the program.
  8. Each program Undergoes Customization to Better Meet Participant Present and Future Job and Career Needs. Please be prepared to let the Instructor/s know about your organization's Special Needs, Interests or Initiatives.
  9. It is always useful for participants to bring their existing problems or case studies, work-process flow charts or job related problems for discussion - consideration will be at sole discretion of the program director/s.
  10. Provisional Registration : You can make a provisional registration request by sending us an email using an official email account. Provisionsl registration request, when confirmed by Euro Training, will reserve a seat for you for 14 days. After our Confirmation you have 2 weeks to send us an official registration request. Provisional registration is automatically cancelled at the earlier of (1) 2 weeks after Provisional Registration Confirmation if registration is not reconfirmed from your side (2) Two weeks before start of the program. We do request you to inform us ASAP you have decided either way.

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