Domain Specific Job Skills and Competencies
Leveraging the Best of Digital Transformation, Data Analytics and Artificial Intelligence AI
PPS647-1
1 Week Training Program
Public Relations Strategies & Processes
Building Skills & Competencies in
Strategic Public Relations
Good & Best Practices
- Stakeholders, Partners & their Expectations
- Public Relations Processes
- Meaningful KPIs for Public Relations
- Real Time & Proactive Public Relations Management Systems
www.eurotraining.com/bro/pps647-1.php
1 Week Training Programs
London
| New York
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Seattle, USA
| New Delhi
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Kualalumpur
| New Delhi
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London
| New York
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Seattle
| Istanbul
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New Delhi
| Kualalumpur
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New Delhi
| London
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New York
| Seattle, USA
|
London
| Dubai
|
Kualalumpur
| Dubai
|
London
| New York
|
Seattle, USA
| Istanbul
|
New York
| Dubai
|
Kualalumpur
| London
|
Useful Links
What is Covered in this Program
Public Relations is the sum of all the processes and Activities of an organization aimed at building a mutually beneficial relationship with Internal and External Stakeholders.
Public Relations plays a part in all Organizational Processes that have an Impact or are of Interest for the Community. This program provides the participant a 360 degree Multidiscipline Multi-stakeholder Understanding of Public Relations Management.
This program is intended for Business Organizations, Not for Profit Organizations and Government Agencies. In this program the participant will learn about the Strategic Aspects of the Public Relations Function and the Need to Align the Public Relations Activities with Organizational Strategies, Mission and Vision.
This program discuss Public Relations Standards of Operation and Management based on ISO9000,ISO26000 and more. This program will cover Media relations, Community relations, Internal communications, Crisis communications and Public Affairs, Online and Social Media Communications.
This program will build understanding and skills for implementing Customer Focused Public Relations, Meeting Industry Standards, Good & Best Practices.
The participant will understand the PR Aligned Objectives, Customer Focused Processes & Development of Meaningful KPIs. The program will also empower the participant to Plan and Recommend setting up a Real Time or Near Real Time Public Relations Performance Evaluation and Management Intervention System.
Participant will also understand How Public Relations can Leverage Data Analytics and Artificial Intelligence Methods to Setup a Proactive Public Relations Management Intervention and even Automated Action System.
Public Relations is the sum of all the processes and Activities of an organization aimed at building a mutually beneficial relationship with Internal and External Stakeholders.
Public Relations plays a part in all Organizational Processes that have an Impact or are of Interest for the Community. This program provides the participant a 360 degree Multidiscipline Multi-stakeholder Understanding of Public Relations Management.
This program is intended for Business Organizations, Not for Profit Organizations and Government Agencies. In this program the participant will learn about the Strategic Aspects of the Public Relations Function and the Need to Align the Public Relations Activities with Organizational Strategies, Mission and Vision.
This program discuss Public Relations Standards of Operation and Management based on ISO9000,ISO26000 and more. This program will cover Media relations, Community relations, Internal communications, Crisis communications and Public Affairs, Online and Social Media Communications.
This program will build understanding and skills for implementing Customer Focused Public Relations, Meeting Industry Standards, Good & Best Practices.
The participant will understand the PR Aligned Objectives, Customer Focused Processes & Development of Meaningful KPIs. The program will also empower the participant to Plan and Recommend setting up a Real Time or Near Real Time Public Relations Performance Evaluation and Management Intervention System.
Participant will also understand How Public Relations can Leverage Data Analytics and Artificial Intelligence Methods to Setup a Proactive Public Relations Management Intervention and even Automated Action System.
Who Should Attend
This program is intended for Public Relations Professionals, Communication Professionals and Managers.
This program will also benefit Management Analysts, Senior Marketing Professionals, Professionals Responsible or Impacting Organizational Image, Customer Facing Professionals and Strategic Plan Input Providing Professionals.
This program is intended for Public Relations Professionals, Communication Professionals and Managers.
This program will also benefit Management Analysts, Senior Marketing Professionals, Professionals Responsible or Impacting Organizational Image, Customer Facing Professionals and Strategic Plan Input Providing Professionals.
Program Content & Modules
Public Relations Strategies & Processes
Business Aspects of Public Relations Function
Value Creation by Public Relations & Public Communications
Public Relations Customers & Stakeholders
Regulatory Aspects of Public Relations
Business Processes and Sub-processes for Meeting PR Customer Expectations
Strategic Alignment of Public Relations to Organizational Strategies, Mission, Vision
Developing Meaningful Public Relations Performance Standards & KPIs
Current KPI Performance of Public Relations
Implementing the Public Relation Projects
Understanding Public Relations Good Practices
Media relations Processes & Good Practices
Community relations Processes & Good Practices
Internal communications Processes & Good Practices
Crisis communications Processes & Good Practices
Public Affairs Processes & Good Practices
Online and Social Media Communication Processes & Good Practices
PR Contributions for Organizing Stakeholder Events (Press, Community, Investor, Industry, Inhouse)
Introduction to Media Skills - Do's and Don'ts
Monitoring & Evaluating Public Relations Performance
Program Recommendations & Next Steps
Participant Customized Outline Action Plan
1 Week Training Program
Outcomes & Takeaways
Outcomes and Takeaways Overview
Knowhow and Technology Transfer to the Participants. Building relevant Understanding, Competencies & Process Knowledge.
Multi-discipline understanding of Program Topics.
Means that post program when participant takes decisions, related to his work, participant will automatically and subconsciously consider and take into account (as applicable) Internal & External Customer Needs and Expectations, Operational & Strategic Objectives, Regulatory Aspects, Industry Standards, Technology Options, Understand Helpful Modern Tools and Methods, Understand Risks, Actions for Increasing Productivity, Legal & Contractual Aspects, Intellectual Property Aspects, Safety, Security, Audit, Cost Benefit Aspects, Value Engineering Opportunities, Key Performance Indicators, Meaningful Performance Evaluation System, and, Data Analytic Opportunities.
This type of understanding and habit otherwise develops after years of rich and diverse work experience. (few get this opportunity)
Knowledge Framework outline which will enable the participant to understand and learn the right lessons from his own past, present and future on-the-job experience.
Training that will empower the participant to identify, support and implement improvements in his work area, team, section, department, and organization.
This 1 Week Training Program participant will typically take away...
Program related knowhow, skills, competencies and process knowledge.
This program will use case studies and benchmarked Good and Best Practices to enhance participant understanding and competencies.
Domain Knowledge and process knowledge.
The participant will become empowered and should become more Productive, Effective, Efficient, Customer Focused and Strategic Focused.
At the end of the program, the Participant will prepare a Customized Outline Action Plan which will serve as the roadmap to implement some key improvements in his work area.
Knowhow and Technology Transfer to the Participants. Building relevant Understanding, Competencies & Process Knowledge.
Multi-discipline understanding of Program Topics.
Means that post program when participant takes decisions, related to his work, participant will automatically and subconsciously consider and take into account (as applicable) Internal & External Customer Needs and Expectations, Operational & Strategic Objectives, Regulatory Aspects, Industry Standards, Technology Options, Understand Helpful Modern Tools and Methods, Understand Risks, Actions for Increasing Productivity, Legal & Contractual Aspects, Intellectual Property Aspects, Safety, Security, Audit, Cost Benefit Aspects, Value Engineering Opportunities, Key Performance Indicators, Meaningful Performance Evaluation System, and, Data Analytic Opportunities.
This type of understanding and habit otherwise develops after years of rich and diverse work experience. (few get this opportunity)
Knowledge Framework outline which will enable the participant to understand and learn the right lessons from his own past, present and future on-the-job experience.
Training that will empower the participant to identify, support and implement improvements in his work area, team, section, department, and organization.
Program related knowhow, skills, competencies and process knowledge.
This program will use case studies and benchmarked Good and Best Practices to enhance participant understanding and competencies.
Domain Knowledge and process knowledge.
The participant will become empowered and should become more Productive, Effective, Efficient, Customer Focused and Strategic Focused.
At the end of the program, the Participant will prepare a Customized Outline Action Plan which will serve as the roadmap to implement some key improvements in his work area.
Benefits to the Organization Sponsoring Participants to this program
(Benefits made possible by Euro Training's unique, multidiscipline, customer focused, strategic focused, easy to understand and apply training methodology that relies on Industry Good and Best Benchmarked Practices)
Euro Training programs are different. They develop practical Job Skills.
This program is designed to make the participant aware of the domain processes, multi-discipline skills and competencies related to his job responsibilities.
Each program is customized and made useful for the particular participant group, our target is 90%+ topics directly applicable to the work today or in future.
Benefits you may see in participant post program...Inclination to Recognize his stakeholders, and their needs & expectations. He will also get understanding of how to analyze to find ways to exceed customer expectations and delight the customers.
High level Job skills & competencies
Taking Initiative to Propose Improvements in Work Responsibility Area.
Further, this program will Build Multi-Discipline Understanding, Skills and Competencies including (as relevant)...
Increased Technical and Process Knowhow
Awareness to the Need to align performance to the Needs and Expectations of Stakeholders/ Customers (internal & external)
Awareness of the Need to Align performance to Organizational Operational and Strategic Objectives.
Understanding Domain Good Management Practices, and, Awareness to meet Requirements and Recommendations of the Relevant Industry and Professional Standards.
Awareness to consider for possible application the Best Benchmarked Domain Practices that can assist making Dramatic Process Improvements.
Type of improvements the participant will be trained to analyze and implement include (as relevant) Productivity Improvements, Product and Service Differentiation and Exceeding Stakeholder & Customer Expectations.
Euro Training Instructors often act as mentors for participants (solely subject to instructor approval). Your participants can utilize this free service to ensure effective post program reinforcement and help when applying the ideas, skills and competencies acquired during the training.
Participant Individual Career Benefits
First, and most important benefit, is the positive self-esteem that will come from being able to do your work right first time and meet internal and external customer expectations.
Second, the Program developed Understanding, Skills & Competencies will help you successfully present your professional and Team skills at Job Interviews and Internal Performance Evaluation Reviews.
You gain a clear direction for analyzing, proposing and implementing improvements in his work area.
The outline action plan you prepare and take away after the program will help you take improvement initiatives and make a positive difference in your performance on the job, team, business unit or organization. This difference after implementation and when added to your resume will make you a prime candidate for career advancement in your own organization or in your next job.
Post program when you take decisions related to your work processes you will automatically consider (as applicable): Internal & External Customer Needs and Expectations, Technology Options, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increasing Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and possibly more multi-discipline aspects).
First, and most important benefit, is the positive self-esteem that will come from being able to do your work right first time and meet internal and external customer expectations.
Second, the Program developed Understanding, Skills & Competencies will help you successfully present your professional and Team skills at Job Interviews and Internal Performance Evaluation Reviews.
You gain a clear direction for analyzing, proposing and implementing improvements in his work area.
The outline action plan you prepare and take away after the program will help you take improvement initiatives and make a positive difference in your performance on the job, team, business unit or organization. This difference after implementation and when added to your resume will make you a prime candidate for career advancement in your own organization or in your next job.
Post program when you take decisions related to your work processes you will automatically consider (as applicable): Internal & External Customer Needs and Expectations, Technology Options, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increasing Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and possibly more multi-discipline aspects).
Registration Form
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Registration & Fee Information
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Fee information is also available at:
PROGRAM-FEE-PAGE
Special Discounts May be Available Please email scholarships@eurotraining.com.
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To register please send us an official letter confirming registration (on organizational letterhead), or, send us a completed registration form above.
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- Fees are Payable by Bank Transfer or Bank Draft.
Program Fee for 1 Week (5 day/30 hrs) Training Program is:
(1) At Dubai, Kuwait, New Delhi, Qatar £4,315 (USD $5,500) per participant.
(2) At London, US Locations, Europe, Malaysia, Singapore £4,747 (USD $6,050) per participant.
(3) If Attending Online Training Fee is £2,000 (USD $2,500) per participant.
Fee includes Course Materials, Certificate, Refreshments and Lunch (classroom programs).
Accommodation is not included in Program fee. Special rates may be available at venue hotel for participants.
A Special discount of 10% is offered for participants who pay their fees at least 45 days before start of the program.
Cancellation & Date Change: No Fee Refund if participant cancels his registration less than 3 weeks before start of the program. Alternate nominations may be allowed if requested atleast 2 weeks before program start. In case of exceptional hardship or emergency participant may be allowed to attend same program at another location or date on payment of 10% of fee.
All participants are required to fill in Participant Information Form and Program Related Questionnaire - on first day of the program.
Each program Undergoes Customization to Better Meet Participant Present and Future Job and Career Needs. Please be prepared to let the Instructor/s know about your organization's Special Needs, Interests or Initiatives.
It is always useful for participants to bring their existing problems or case studies, work-process flow charts or job related problems for discussion - consideration will be at sole discretion of the program director/s.
Provisional Registration : You can make a provisional registration request by sending us an email using an official email account. Provisionsl registration request, when confirmed by Euro Training, will reserve a seat for you for 14 days. After our Confirmation you have 2 weeks to send us an official registration request. Provisional registration is automatically cancelled at the earlier of (1) 2 weeks after Provisional Registration Confirmation if registration is not reconfirmed from your side (2) Two weeks before start of the program. We do request you to inform us ASAP you have decided either way.
Program Fee for 1 Week (5 day/30 hrs) Training Program is:
(1) At Dubai, Kuwait, New Delhi, Qatar £4,315 (USD $5,500) per participant.
(2) At London, US Locations, Europe, Malaysia, Singapore £4,747 (USD $6,050) per participant.
(3) If Attending Online Training Fee is £2,000 (USD $2,500) per participant.