Domain Specific Job Skills and Competencies
Leveraging the Best of Digital Transformation, Data Analytics and Artificial Intelligence AI
PRA850-1D
1 Week Training Program
Public Relations Performance Evaluation & Audit Skills
Building Skills & Competencies in
Evaluating the Public Relations Unit Objectives, CSR & Stakeholder Focused Performance
Evaluating Public Relations Strategic Alignment & Innovation
- Methodology for Operational & Customer Focused Performance Evaluation
- Methodology for Public Relations Strategic Alignment Performance Evaluation
- Preparing & Implementing a PR Balanced Scorecard
- Evaluating Public Relations Technology Adoption & Leadership
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1 Week Training Programs
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Kualalumpur
| Dubai
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London
| New York
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Seattle, USA
| Istanbul
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New York
| Dubai
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Kualalumpur
| London
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What is covered in this Program?
This Training builds Skills & Competencies in Public Relations Performance Evaluation and Operational Audit. The participant will learn how to Evaluate & Audit the Public Relations Unit Operational and Strategic Management Arrangements and Performance towards achievement of Targets, Strategic Objectives, Organizational SOPs and Public-Relations-wide Leadership.
This program will introduce New Data Analytics and Artificial Intelligence Methods for Real Time and Proactive Performance Evaluation & Reporting.
This program will also discuss the methodology for setting-up a Public Relations Unit Balanced Scorecard to develop a 360-degree Performance Evaluation Scorecard and Identify Required Improvement Projects. This program will also help answer the following questions: How successful are we in meeting our Public Relations Unit Operational Targets? Are we working adequately towards our Public Relations Unit and Organizational Strategies? How is our Public Relations Unit Leadership working at various Levels? Are we a Learning Organization? Are we Improvement Oriented? Do we have the required Work Culture to meet our Business Objectives? Are we Customer-Focused? How well are our Public Relations Unit Partnerships working? Are we Optimizing the possible benefits from our Public Relations Unit Vendors? Are out PR Methods Sustainable? Are we utilizing Resources Effectively? Are we Adequately and Effectively deploying Technology? Are our IT Systems Secure? How well are we protected from Physical Security Threats? Are we prepared for PR Business Continuity in the face of any Possible and Emerging Disaster? And so on.
This program will build the Process-by-Process Knowhow for Identifying, Planning, Measuring & Reporting based on: Subscribed Ethical and CSR Standards, CSR Commitments, Stakeholder Needs & Expectations, Operational Targets, Strategic Plans, Innovation Opportunities and Leadership. This program will also cover Public Relations Unit Functional Audits and Special Audits.
Participant will learn about the Good and Best Practices for the Operational Audit Processes.
Program will also cover some Best Practices in Public Relations Unit Performance and Operational Audit as Obtained from Benchmarking with Leading Global Public Relations Departments. Participant will gain a Multi Discipline, Multi Stakeholder Viewpoint based Operational Audit and Performance Evaluation understanding enabling him to Identify and Propose Improvement Recommendations that have a very high probability of acceptance by the Auditee and Management. Participants will also gain understanding of Public Relations Unit Data Analytic and Artificial Intelligence Systems that can provide the Decision Makers adequate timely and proactive Performance, Intervention, and Improvement Insights.
This Training builds Skills & Competencies in Public Relations Performance Evaluation and Operational Audit. The participant will learn how to Evaluate & Audit the Public Relations Unit Operational and Strategic Management Arrangements and Performance towards achievement of Targets, Strategic Objectives, Organizational SOPs and Public-Relations-wide Leadership.
This program will introduce New Data Analytics and Artificial Intelligence Methods for Real Time and Proactive Performance Evaluation & Reporting.
This program will also discuss the methodology for setting-up a Public Relations Unit Balanced Scorecard to develop a 360-degree Performance Evaluation Scorecard and Identify Required Improvement Projects. This program will also help answer the following questions: How successful are we in meeting our Public Relations Unit Operational Targets? Are we working adequately towards our Public Relations Unit and Organizational Strategies? How is our Public Relations Unit Leadership working at various Levels? Are we a Learning Organization? Are we Improvement Oriented? Do we have the required Work Culture to meet our Business Objectives? Are we Customer-Focused? How well are our Public Relations Unit Partnerships working? Are we Optimizing the possible benefits from our Public Relations Unit Vendors? Are out PR Methods Sustainable? Are we utilizing Resources Effectively? Are we Adequately and Effectively deploying Technology? Are our IT Systems Secure? How well are we protected from Physical Security Threats? Are we prepared for PR Business Continuity in the face of any Possible and Emerging Disaster? And so on.
This program will build the Process-by-Process Knowhow for Identifying, Planning, Measuring & Reporting based on: Subscribed Ethical and CSR Standards, CSR Commitments, Stakeholder Needs & Expectations, Operational Targets, Strategic Plans, Innovation Opportunities and Leadership. This program will also cover Public Relations Unit Functional Audits and Special Audits.
Participant will learn about the Good and Best Practices for the Operational Audit Processes.
Program will also cover some Best Practices in Public Relations Unit Performance and Operational Audit as Obtained from Benchmarking with Leading Global Public Relations Departments. Participant will gain a Multi Discipline, Multi Stakeholder Viewpoint based Operational Audit and Performance Evaluation understanding enabling him to Identify and Propose Improvement Recommendations that have a very high probability of acceptance by the Auditee and Management. Participants will also gain understanding of Public Relations Unit Data Analytic and Artificial Intelligence Systems that can provide the Decision Makers adequate timely and proactive Performance, Intervention, and Improvement Insights.
Who Should Attend?
This program is intended for Public Relations Unit Performance Evaluation and Operational Audit Professionals, PR Professionals, Managers and Auditors.
This program will also be useful for Public Relations Consultants, Contributors, Professionals and Teams assigned responsibility for Identifying and Implementing Improvements on Existing Public Relation Processes to incorporate New Technologies, Motivation and Leadership Systems, Data Analytic and Artificial Intelligence.
This program is intended for Public Relations Unit Performance Evaluation and Operational Audit Professionals, PR Professionals, Managers and Auditors.
This program will also be useful for Public Relations Consultants, Contributors, Professionals and Teams assigned responsibility for Identifying and Implementing Improvements on Existing Public Relation Processes to incorporate New Technologies, Motivation and Leadership Systems, Data Analytic and Artificial Intelligence.
Program Content & Modules
Public Relations Performance Evaluation & Audit Skills
Business Aspects of Public Relations
Strategic Aspects of Public Relations
Public Relations & Management Technologies and Trends
Good and Best Practices for Operating and Managing PR Processes
Meaningful Public Relations Unit Performance Measures
PR Department Key Processes and their KPIs
(1) Planning PR & CSR
(2) Coordination with Stakeholders
(3) Community & Licensing Commitments
(4) PR Operational Management
(5) Media Monitoring
(6) Reviewing PR & CSR Projects
(7) Sustainability & Environmental Protection
(8) Relationship Building
(9) Early Warning System
(10) Crisis Management
(11) PR Management Across Supply Chain
(12) Regulatory Compliance
(13) PR Human Resource Management
(14) Contracting & Outsourcing.Understanding the Stakeholders
Needs and Expectations of Public Relations Unit Customers and Stakeholders
Ideas for Exceeding Public Relations Unit Customer Expectations
Public Relations Unit Performance Measurement against Key Performance Indicators (KPIs) derived from
(1) Organizational Policies or New Initiatives
(2) PR Targets
(3) Customer Focus Objectives
(4) Strategic Plans & Objectives
(5) Standard Operating Procedures
(6) Organizational Learning during Operations
(7) Exploiting Emerging Improvement Opportunities
(8) Performance Trends
(9) Time-to-time Leadership Directives.Public Relations Unit Operational Audit and Performance Checklists arising from
(1) Industry and Subscribed Standards
(2) Organizational Policy
(3) Strategic Objectives
(4) Operational Strategies and Plans
(5) Operational Targets
(6) Standard Operating Procedures
(7) Work Controls
(8) Good and Best Practices
(8) Benchmarking with Industry Leaders.Program Recommendations
Outline Personalized Public Relations Audit & Performance Evaluation Improvement Outline Action Plan
1 Week Training Program
Outcomes & Takeaways
Outcomes and Takeaways Overview
Knowhow and Technology Transfer to the Participants. Building relevant Understanding, Competencies & Process Knowledge.
Multi-discipline understanding of Program Topics.
Means that post program when participant takes decisions, related to his work, participant will automatically and subconsciously consider and take into account (as applicable) Internal & External Customer Needs and Expectations, Operational & Strategic Objectives, Regulatory Aspects, Industry Standards, Technology Options, Understand Helpful Modern Tools and Methods, Understand Risks, Actions for Increasing Productivity, Legal & Contractual Aspects, Intellectual Property Aspects, Safety, Security, Audit, Cost Benefit Aspects, Value Engineering Opportunities, Key Performance Indicators, Meaningful Performance Evaluation System, and, Data Analytic Opportunities.
This type of understanding and habit otherwise develops after years of rich and diverse work experience. (few get this opportunity)
Knowledge Framework outline which will enable the participant to understand and learn the right lessons from his own past, present and future on-the-job experience.
Training that will empower the participant to identify, support and implement improvements in his work area, team, section, department, and organization.
This 1 Week Training Program participant will typically take away...
Program related knowhow, skills, competencies and process knowledge.
This program will use case studies and benchmarked Good and Best Practices to enhance participant understanding and competencies.
Domain Knowledge and process knowledge.
The participant will become empowered and should become more Productive, Effective, Efficient, Customer Focused and Strategic Focused.
At the end of the program, the Participant will prepare a Customized Outline Action Plan which will serve as the roadmap to implement some key improvements in his work area.
Knowhow and Technology Transfer to the Participants. Building relevant Understanding, Competencies & Process Knowledge.
Multi-discipline understanding of Program Topics.
Means that post program when participant takes decisions, related to his work, participant will automatically and subconsciously consider and take into account (as applicable) Internal & External Customer Needs and Expectations, Operational & Strategic Objectives, Regulatory Aspects, Industry Standards, Technology Options, Understand Helpful Modern Tools and Methods, Understand Risks, Actions for Increasing Productivity, Legal & Contractual Aspects, Intellectual Property Aspects, Safety, Security, Audit, Cost Benefit Aspects, Value Engineering Opportunities, Key Performance Indicators, Meaningful Performance Evaluation System, and, Data Analytic Opportunities.
This type of understanding and habit otherwise develops after years of rich and diverse work experience. (few get this opportunity)
Knowledge Framework outline which will enable the participant to understand and learn the right lessons from his own past, present and future on-the-job experience.
Training that will empower the participant to identify, support and implement improvements in his work area, team, section, department, and organization.
Program related knowhow, skills, competencies and process knowledge.
This program will use case studies and benchmarked Good and Best Practices to enhance participant understanding and competencies.
Domain Knowledge and process knowledge.
The participant will become empowered and should become more Productive, Effective, Efficient, Customer Focused and Strategic Focused.
At the end of the program, the Participant will prepare a Customized Outline Action Plan which will serve as the roadmap to implement some key improvements in his work area.
Benefits to the Organization Sponsoring Participants to this program
(Benefits made possible by Euro Training's unique, multidiscipline, customer focused, strategic focused, easy to understand and apply training methodology that relies on Industry Good and Best Benchmarked Practices)
Euro Training programs are different. They develop practical Job Skills.
This program is designed to make the participant aware of the domain processes, multi-discipline skills and competencies related to his job responsibilities.
Each program is customized and made useful for the particular participant group, our target is 90%+ topics directly applicable to the work today or in future.
Benefits you may see in participant post program...Inclination to Recognize his stakeholders, and their needs & expectations. He will also get understanding of how to analyze to find ways to exceed customer expectations and delight the customers.
High level Job skills & competencies
Taking Initiative to Propose Improvements in Work Responsibility Area.
Further, this program will Build Multi-Discipline Understanding, Skills and Competencies including (as relevant)...
Increased Technical and Process Knowhow
Awareness to the Need to align performance to the Needs and Expectations of Stakeholders/ Customers (internal & external)
Awareness of the Need to Align performance to Organizational Operational and Strategic Objectives.
Understanding Domain Good Management Practices, and, Awareness to meet Requirements and Recommendations of the Relevant Industry and Professional Standards.
Awareness to consider for possible application the Best Benchmarked Domain Practices that can assist making Dramatic Process Improvements.
Type of improvements the participant will be trained to analyze and implement include (as relevant) Productivity Improvements, Product and Service Differentiation and Exceeding Stakeholder & Customer Expectations.
Euro Training Instructors often act as mentors for participants (solely subject to instructor approval). Your participants can utilize this free service to ensure effective post program reinforcement and help when applying the ideas, skills and competencies acquired during the training.
Participant Individual Career Benefits
First, and most important benefit, is the positive self-esteem that will come from being able to do your work right first time and meet internal and external customer expectations.
Second, the Program developed Understanding, Skills & Competencies will help you successfully present your professional and Team skills at Job Interviews and Internal Performance Evaluation Reviews.
You gain a clear direction for analyzing, proposing and implementing improvements in his work area.
The outline action plan you prepare and take away after the program will help you take improvement initiatives and make a positive difference in your performance on the job, team, business unit or organization. This difference after implementation and when added to your resume will make you a prime candidate for career advancement in your own organization or in your next job.
Post program when you take decisions related to your work processes you will automatically consider (as applicable): Internal & External Customer Needs and Expectations, Technology Options, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increasing Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and possibly more multi-discipline aspects).
First, and most important benefit, is the positive self-esteem that will come from being able to do your work right first time and meet internal and external customer expectations.
Second, the Program developed Understanding, Skills & Competencies will help you successfully present your professional and Team skills at Job Interviews and Internal Performance Evaluation Reviews.
You gain a clear direction for analyzing, proposing and implementing improvements in his work area.
The outline action plan you prepare and take away after the program will help you take improvement initiatives and make a positive difference in your performance on the job, team, business unit or organization. This difference after implementation and when added to your resume will make you a prime candidate for career advancement in your own organization or in your next job.
Post program when you take decisions related to your work processes you will automatically consider (as applicable): Internal & External Customer Needs and Expectations, Technology Options, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increasing Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and possibly more multi-discipline aspects).
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Registration & Fee Information
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Fee information is also available at:
PROGRAM-FEE-PAGE
Special Discounts May be Available Please email scholarships@eurotraining.com.
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To register please send us an official letter confirming registration (on organizational letterhead), or, send us a completed registration form above.
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- Fees are Payable by Bank Transfer or Bank Draft.
Program Fee for 1 Week (5 day/30 hrs) Training Program is:
(1) At Dubai, Kuwait, New Delhi, Qatar £4,315 (USD $5,500) per participant.
(2) At London, US Locations, Europe, Malaysia, Singapore £4,747 (USD $6,050) per participant.
(3) If Attending Online Training Fee is £2,000 (USD $2,500) per participant.
Fee includes Course Materials, Certificate, Refreshments and Lunch (classroom programs).
Accommodation is not included in Program fee. Special rates may be available at venue hotel for participants.
A Special discount of 10% is offered for participants who pay their fees at least 45 days before start of the program.
Cancellation & Date Change: No Fee Refund if participant cancels his registration less than 3 weeks before start of the program. Alternate nominations may be allowed if requested atleast 2 weeks before program start. In case of exceptional hardship or emergency participant may be allowed to attend same program at another location or date on payment of 10% of fee.
All participants are required to fill in Participant Information Form and Program Related Questionnaire - on first day of the program.
Each program Undergoes Customization to Better Meet Participant Present and Future Job and Career Needs. Please be prepared to let the Instructor/s know about your organization's Special Needs, Interests or Initiatives.
It is always useful for participants to bring their existing problems or case studies, work-process flow charts or job related problems for discussion - consideration will be at sole discretion of the program director/s.
Provisional Registration : You can make a provisional registration request by sending us an email using an official email account. Provisionsl registration request, when confirmed by Euro Training, will reserve a seat for you for 14 days. After our Confirmation you have 2 weeks to send us an official registration request. Provisional registration is automatically cancelled at the earlier of (1) 2 weeks after Provisional Registration Confirmation if registration is not reconfirmed from your side (2) Two weeks before start of the program. We do request you to inform us ASAP you have decided either way.
Program Fee for 1 Week (5 day/30 hrs) Training Program is:
(1) At Dubai, Kuwait, New Delhi, Qatar £4,315 (USD $5,500) per participant.
(2) At London, US Locations, Europe, Malaysia, Singapore £4,747 (USD $6,050) per participant.
(3) If Attending Online Training Fee is £2,000 (USD $2,500) per participant.