Specific Job Releted Process Knowledge and Skills
Leveraging the Best of Digital Transformation, Data Analytics and Artificial Intelligence AI
Leveraging the Best of Digital Transformation, Data Analytics and Artificial Intelligence AI
PRA850-2D
2 Weeks of Process Good & Best Practices
Public Relations Performance Evaluation & Audit Workshop
Building Hands-on Skills & Competencies in
Evaluating the Public Relations Unit Objectives, CSR & Stakeholder Focused Performance
Evaluating Public Relations Strategic Alignment & Innovation
- Methodology for Operational & Customer Focused Performance Evaluation
- Methodology for Public Relations Strategic Alignment Performance Evaluation
- Preparing & Implementing a PR Balanced Scorecard
- Evaluating Public Relations Technology Adoption & Leadership
www.eurotraining.com/bro/pra850-2.php
2 Week Job Process Good & Best Practices Training
New Delhi
| Kualalumpur
|
London
| New York
|
Seattle, USA
| New Delhi
|
Kualalumpur
| New Delhi
|
London
| New York
|
Seattle
| Istanbul
|
New Delhi
| Kualalumpur
|
New Delhi
| London
|
New York
| Seattle, USA
|
London
| Dubai
|
Kualalumpur
| Dubai
|
London
| New York
|
Seattle, USA
| Istanbul
|
New York
| Dubai 27 April-8 May 2025
|
London 25 May-5 June 2025
|
Useful Links
What is covered in this Program?
This Workshop builds Skills & Competencies in Public Relations Performance Evaluation and Operational Audit.
The participant will learn how to Evaluate & Audit the Public Relations Unit Operational and Strategic Management Arrangements and Performance towards achievement of Targets, Strategic Objectives, Organizational SOPs and Public-Relations-wide Leadership. This program will introduce New Data Analytics and Artificial Intelligence Methods for Real Time and Proactive Performance Evaluation & Reporting.
This program will also discuss the methodology for setting-up a Public Relations Unit Balanced Scorecard to develop a 360-degree Performance Evaluation Scorecard and Identify Required Improvement Projects. This program will also help answer the following questions: How successful are we in meeting our Public Relations Unit Operational Targets? Are we working adequately towards our Public Relations Unit and Organizational Strategies? How is our Public Relations Unit Leadership working at various Levels? Are we a Learning Organization? Are we Improvement Oriented? Do we have the required Work Culture to meet our Business Objectives? Are we Customer-Focused? How well are our Public Relations Unit Partnerships working? Are we Optimizing the possible benefits from our Public Relations Unit Vendors? Are out PR Methods Sustainable? Are we utilizing Resources Effectively? Are we Adequately and Effectively deploying Technology? Are our IT Systems Secure? How well are we protected from Physical Security Threats? Are we prepared for PR Business Continuity in the face of any Possible and Emerging Disaster? And so on.
This program will build the Process-by-Process Knowhow for Identifying, Planning, Measuring & Reporting based on: Subscribed Ethical and CSR Standards, CSR Commitments, Stakeholder Needs & Expectations, Operational Targets, Strategic Plans, Innovation Opportunities and Leadership.
This program will also cover Public Relations Unit Functional Audits and Special Audits. Participant will learn about the Good and Best Practices for the Operational Audit Processes.
Program will also cover some Best Practices in Public Relations Unit Performance and Operational Audit as Obtained from Benchmarking with Leading Global Public Relations Departments. Participant will gain a Multi Discipline, Multi Stakeholder Viewpoint based Operational Audit and Performance Evaluation understanding enabling him to Identify and Propose Improvement Recommendations that have a very high probability of acceptance by the Auditee and Management. Participants will also gain understanding of Public Relations Unit Data Analytic and Artificial Intelligence Systems that can provide the Decision Makers adequate timely and proactive Performance, Intervention, and Improvement Insights.
This Workshop builds Skills & Competencies in Public Relations Performance Evaluation and Operational Audit.
The participant will learn how to Evaluate & Audit the Public Relations Unit Operational and Strategic Management Arrangements and Performance towards achievement of Targets, Strategic Objectives, Organizational SOPs and Public-Relations-wide Leadership. This program will introduce New Data Analytics and Artificial Intelligence Methods for Real Time and Proactive Performance Evaluation & Reporting.
This program will also discuss the methodology for setting-up a Public Relations Unit Balanced Scorecard to develop a 360-degree Performance Evaluation Scorecard and Identify Required Improvement Projects. This program will also help answer the following questions: How successful are we in meeting our Public Relations Unit Operational Targets? Are we working adequately towards our Public Relations Unit and Organizational Strategies? How is our Public Relations Unit Leadership working at various Levels? Are we a Learning Organization? Are we Improvement Oriented? Do we have the required Work Culture to meet our Business Objectives? Are we Customer-Focused? How well are our Public Relations Unit Partnerships working? Are we Optimizing the possible benefits from our Public Relations Unit Vendors? Are out PR Methods Sustainable? Are we utilizing Resources Effectively? Are we Adequately and Effectively deploying Technology? Are our IT Systems Secure? How well are we protected from Physical Security Threats? Are we prepared for PR Business Continuity in the face of any Possible and Emerging Disaster? And so on.
This program will build the Process-by-Process Knowhow for Identifying, Planning, Measuring & Reporting based on: Subscribed Ethical and CSR Standards, CSR Commitments, Stakeholder Needs & Expectations, Operational Targets, Strategic Plans, Innovation Opportunities and Leadership.
This program will also cover Public Relations Unit Functional Audits and Special Audits. Participant will learn about the Good and Best Practices for the Operational Audit Processes.
Program will also cover some Best Practices in Public Relations Unit Performance and Operational Audit as Obtained from Benchmarking with Leading Global Public Relations Departments. Participant will gain a Multi Discipline, Multi Stakeholder Viewpoint based Operational Audit and Performance Evaluation understanding enabling him to Identify and Propose Improvement Recommendations that have a very high probability of acceptance by the Auditee and Management. Participants will also gain understanding of Public Relations Unit Data Analytic and Artificial Intelligence Systems that can provide the Decision Makers adequate timely and proactive Performance, Intervention, and Improvement Insights.
Who Should Attend?
This program is intended for Public Relations Unit Performance Evaluation and Operational Audit Professionals, PR Professionals, Managers and Auditors.
This program will also be useful for Public Relations Consultants, Contributors, Professionals and Teams assigned responsibility for Identifying and Implementing Improvements on Existing Public Relation Processes to incorporate New Technologies, Motivation and Leadership Systems, Data Analytic and Artificial Intelligence.
This program is intended for Public Relations Unit Performance Evaluation and Operational Audit Professionals, PR Professionals, Managers and Auditors.
This program will also be useful for Public Relations Consultants, Contributors, Professionals and Teams assigned responsibility for Identifying and Implementing Improvements on Existing Public Relation Processes to incorporate New Technologies, Motivation and Leadership Systems, Data Analytic and Artificial Intelligence.
Program Content & Modules
Public Relations Performance Evaluation & Audit Workshop
Business Aspects of Public Relations
Strategic Aspects of Public Relations
Public Relations & Management Technologies and Trends
Good and Best Practices for Operating and Managing PR Processes
Meaningful Public Relations Unit Performance Measures
PR Department Key Processes and their KPIs
(1) Planning PR & CSR
(2) Coordination with Stakeholders
(3) Community & Licensing Commitments
(4) PR Operational Management
(5) Media Monitoring
(6) Reviewing PR & CSR Projects
(7) Sustainability & Environmental Protection
(8) Relationship Building
(9) Early Warning System
(10) Crisis Management
(11) PR Management Across Supply Chain
(12) Regulatory Compliance
(13) PR Human Resource Management
(14) Contracting & Outsourcing.Understanding the Stakeholders
Needs and Expectations of Public Relations Unit Customers and Stakeholders
Ideas for Exceeding Public Relations Unit Customer Expectations
Public Relations Unit Performance Measurement against Key Performance Indicators (KPIs) derived from
(1) Organizational Policies or New Initiatives
(2) PR Targets
(3) Customer Focus Objectives
(4) Strategic Plans & Objectives
(5) Standard Operating Procedures
(6) Organizational Learning during Operations
(7) Exploiting Emerging Improvement Opportunities
(8) Performance Trends
(9) Time-to-time Leadership Directives.Public Relations Unit Operational Audit and Performance Checklists arising from
(1) Industry and Subscribed Standards
(2) Organizational Policy
(3) Strategic Objectives
(4) Operational Strategies and Plans
(5) Operational Targets
(6) Standard Operating Procedures
(7) Work Controls
(8) Good and Best Practices
(8) Benchmarking with Industry Leaders.Evaluating Maturity & Performance Effectiveness of Public Relations Operational Audit & Performance Evaluation Processes
(1) Risk Based Auditing
(2) Setting Audit Priorities
(3) Audit Preparation
(4) Pre-Audit Activities
(5) Audit Plans and Checklists
(6) Audit Procedure
(7) Audit Cooperation and Coordination
(8) Resolving Audit Problems
(9) Taking Auditee Inputs
(10) Reconfirmation of Key Facts
(11) Investigative Audit Activities
(12) Following-up of Information Leads
(13) Resolving Observed Problems with Auditees
(14) Closing Audit Presentation
(15) Draft Audit Report
(16) Consultations and Further Investigations
(17) Final Audit Report
(18) Management Buy-in
(19) Implementing Recommendations
(20) Improvements Confirmation Audit.Advanced Professional Level Insights
Developing an Effective Public Relations Unit Operational Audit and Performance Evaluation QA & QC Plan
Workshop 1 & 2
Developing a Public Relations Balanced Scorecard
Reporting Balanced Score Card Performance
Checklists for Public Relations Unit Operational Auditing & Performance Evaluation
(1) Operational Objectives
(2) Stakeholder Expectations
(3) Possible Strategic Objectives
(4) KPIs for Key Public Relations Unit Processes
(5) Operational Audit Data Sources
(6) Performance Evaluation Data Sources
(7) New Performance Data Collection Devices & MethodsStandard formats for Reporting Public Relations
(1) Operational Audit Findings
(2) Reporting Performance
(3) Improvement RecommendationsMinimum Agenda Checklists for
(1) Pre Operational Audit & Performance Evaluation Stakeholder Meeting/s
(2) Coordination & Progress Meetings
(3) On Completion Stakeholder Meeting
(4) Findings Presentation MeetingsProgram Recommendations
Detailed Personalized Public Relations Audit & Performance Evaluation Improvement Action Plan
2 Week Job Process Skills Training
Outcomes & Takeaways
Job Process Good & Best Practices Workshop Outcomes and Takeaways
The Work Process Approach to Learning is a methodology that emphasizes learning through understanding the actual work processes.
A work process refers to a set of activities or tasks that are carried out to achieve a specific outcome or result. These processes can be core to the business, such as manufacturing, service delivery, or customer support, or they can be supportive, like HR processes, IT services, or administrative workflows.
The Goal is to closely align training content and methods with the specific processes, tasks, and challenges found in that domain real-world work environments.
What the training achieves is building skills and competencies essential for actual work processes performance. Enabling quick and seamlessly understanding how to perform their processes effectively, efficiently and avoiding the usual mistakes and risks.
This 2 Week Training Workshop participant will typically take away...
Program related Process knowhow, skills, competencies and process knowledge to perform the job work processes
Training that will empower the participant to identify, support and implement work process improvements in his unit, team, section, department, and organization.
The Work Process Approach to Learning is a methodology that emphasizes learning through understanding the actual work processes.
A work process refers to a set of activities or tasks that are carried out to achieve a specific outcome or result. These processes can be core to the business, such as manufacturing, service delivery, or customer support, or they can be supportive, like HR processes, IT services, or administrative workflows.
The Goal is to closely align training content and methods with the specific processes, tasks, and challenges found in that domain real-world work environments.
What the training achieves is building skills and competencies essential for actual work processes performance. Enabling quick and seamlessly understanding how to perform their processes effectively, efficiently and avoiding the usual mistakes and risks.
Program related Process knowhow, skills, competencies and process knowledge to perform the job work processes
Training that will empower the participant to identify, support and implement work process improvements in his unit, team, section, department, and organization.
Benefits to the Organization Sponsoring Participants to this program
(Benefits made possible by Euro Training's above mentioned Planned Outcomes and Takeaways)
This Euro Training programs is different. It develops practical Job Process Skills.
Benefits you may see in participant post program behavior...Inclination to Recognize his Processes Customers and Stakeholders, and their Needs & Expectations.
Higher level of Relevant Multi-discipline Job Process Skills
Taking Initiative to Propose and help implement Process Improvements in his Work Responsibility Area.
How your Participant will Change after attending the program?...
Increased Work Process Performance Knowledge
Awareness to the Need to align process performance to the Needs and Expectations of Stakeholders and Customers (internal & external)
Awareness of the Need to Align Process Performance to Organizational Operational and Strategic Objectives.
Implement Good Management Practices during Process Performance, and, Gain Awareness to meet Requirements and Recommendations of the any Applicable Industry and Professional Standards.
Skill Sets for possible implementation the Program Discussed Action Plan for Process Improvements.
Type of improvements the participant will be trained to analyze and implement include (as relevant)
(a) Productivity Improvements
(b) Product and Service Differentiation
(c) Exceeding Stakeholder & Customer Expectations.Euro Training Instructors often act as mentors for participants (solely subject to instructor approval). Your participants can utilize this free service to ensure effective post program reinforcement and help when apply the ideas and skills acquired during the training.
Participant Individual Career Benefits
Job Satisfaction & Advancement
First, and most important benefit, is the positive self-esteem that will come from being able to do your work processes right first time and meet internal and external customer expectations.
Second, the Program developed Job Process Understanding & Skills will help participant successfully present his professional skills at Job Interviews and Internal Performance Evaluation Reviews.
Participant gains clear direction and insight for analyzing, proposing and implementing improvements in his work processes.
Post program when you take decisions related to your work processes you will automatically consider Multi-discipline aspects (as applicable):
Internal & External Customer Needs and Expectations, Technology Options, Data Analytics and Artificial Intelligence Opportunities, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increase Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and, possibly more aspects).
First, and most important benefit, is the positive self-esteem that will come from being able to do your work processes right first time and meet internal and external customer expectations.
Second, the Program developed Job Process Understanding & Skills will help participant successfully present his professional skills at Job Interviews and Internal Performance Evaluation Reviews.
Participant gains clear direction and insight for analyzing, proposing and implementing improvements in his work processes.
Post program when you take decisions related to your work processes you will automatically consider Multi-discipline aspects (as applicable):
Internal & External Customer Needs and Expectations, Technology Options, Data Analytics and Artificial Intelligence Opportunities, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increase Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and, possibly more aspects).
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