Euro Training Limited Training Programs, Workshops and Professional Certifications
...

Specific Job Related Process Knowledge and Skills

Including Leveraging the Best of Digital Transformation, Data Analytics and Artificial Intelligence AI on his Job
Audio version
PRA850-2D
2 Weeks of Process Good & Best Practices

Public Relations Performance Evaluation & Audit Processes

Building Hands-on Skills & Competencies in

  1. Methodology for Operational & Customer Focused Performance Evaluation
  2. Methodology for Public Relations Strategic Alignment Performance Evaluation
  3. Preparing & Implementing a PR Balanced Scorecard
  4. Evaluating Public Relations Technology Adoption & Leadership
www.eurotraining.com/bro/pra850-2.php

2 Week Training Programs

Seattle, USA
16-27 Dec 2024
London
30 Dec 2024- 10 Jan 2025
Dubai
6-17 Jan 2025
Kualalumpur
20-31 Jan 2025
Dubai
3-14 Feb 2025
London
17-28 Feb 2025
New York
2-13 March 2025
Seattle, USA
16-27 March 2025
Istanbul
30 March-10 April 2025
New York
13-24 April 2025
Dubai
27 April-8 May 2025
Kualalumpur
11-22 May 2025
London
25 May-5 June 2025



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What is covered in this Program?

  1. This Workshop builds Technical & Management Processesin Public Relations Performance Evaluation and Operational Audit.
  2. The participant will learn how to Evaluate & Audit the Public Relations Unit Operational and Strategic Management Arrangements and Performance towards achievement of Targets, Strategic Objectives, Organizational SOPs and Public-Relations-wide Leadership. This Job Process Competency program will introduce New Data Analytics and Artificial Intelligence Methods for Real Time and Proactive Performance Evaluation & Reporting.
  3. This Job Process Competency program will also discuss the methodology for setting-up a Public Relations Unit Balanced Scorecard to develop a 360-degree Performance Evaluation Scorecard and Identify Required Improvement Projects. This Job Process Competency program will also help answer the following questions: How successful are we in meeting our Public Relations Unit Operational Targets? Are we working adequately towards our Public Relations Unit and Organizational Strategies? How is our Public Relations Unit Leadership working at various Levels? Are we a Learning Organization? Are we Improvement Oriented? Do we have the required Work Culture to meet our Business Objectives? Are we Customer-Focused? How well are our Public Relations Unit Partnerships working? Are we Optimizing the possible benefits from our Public Relations Unit Vendors? Are out PR Methods Sustainable? Are we utilizing Resources Effectively? Are we Adequately and Effectively deploying Technology? Are our IT Systems Secure? How well are we protected from Physical Security Threats? Are we prepared for PR Business Continuity in the face of any Possible and Emerging Disaster? And so on.
  4. This Job Process Competency program will build the Process-by-Process Knowhow for Identifying, Planning, Measuring & Reporting based on: Subscribed Ethical and CSR Standards, CSR Commitments, Stakeholder Needs & Expectations, Operational Targets, Strategic Plans, Innovation Opportunities and Leadership.
  5. This Job Process Competency program will also cover Public Relations Unit Functional Audits and Special Audits. Participant will learn about the Good and Best Practices for the Operational Audit Processes.
  6. Program will also cover some Best Practices in Public Relations Unit Performance and Operational Audit as Obtained from Benchmarking with Leading Global Public Relations Departments. Participant will gain a Multi Discipline, Multi Stakeholder Viewpoint based Operational Audit and Performance Evaluation understanding enabling him to Identify and Propose Improvement Recommendations that have a very high probability of acceptance by the Auditee and Management. Participants will also gain understanding of Public Relations Unit Data Analytic and Artificial Intelligence Systems that can provide the Decision Makers adequate timely and proactive Performance, Intervention, and Improvement Insights.

Who Should Attend?

  1. This Work Processes Good and Best Practices program is intended for Public Relations Unit Performance Evaluation and Operational Audit Professionals, PR Professionals, Managers and Auditors.
  2. This Job Process Competency program will also be useful for Public Relations Consultants, Contributors, Professionals and Teams assigned responsibility for Identifying and Implementing Improvements on Existing Public Relation Processes to incorporate New Technologies, Motivation and Leadership Systems, Data Analytic and Artificial Intelligence.

Program Content & Processes

Public Relations Performance Evaluation & Audit Processes


  1. Business Aspects of Public Relations
  2. Strategic Aspects of Public Relations
  3. Public Relations & Management Technologies and Trends
  4. Good and Best Practices for Operating and Managing PR Processes
  5. Meaningful Public Relations Unit Performance Measures
  6. PR Department Key Processes and their KPIs

    (1) Planning PR & CSR

    (2) Coordination with Stakeholders

    (3) Community & Licensing Commitments

    (4) PR Operational Management

    (5) Media Monitoring

    (6) Reviewing PR & CSR Projects

    (7) Sustainability & Environmental Protection

    (8) Relationship Building

    (9) Early Warning System

    (10) Crisis Management

    (11) PR Management Across Supply Chain

    (12) Regulatory Compliance

    (13) PR Human Resource Management

    (14) Contracting & Outsourcing.
  7. Understanding the Stakeholders
  8. Needs and Expectations of Public Relations Unit Customers and Stakeholders
  9. Ideas for Exceeding Public Relations Unit Customer Expectations
  10. Public Relations Unit Performance Measurement against Key Performance Indicators (KPIs) derived from

    (1) Organizational Policies or New Initiatives

    (2) PR Targets

    (3) Customer Focus Objectives

    (4) Strategic Plans & Objectives

    (5) Standard Operating Procedures

    (6) Organizational Learning during Operations

    (7) Exploiting Emerging Improvement Opportunities

    (8) Performance Trends

    (9) Time-to-time Leadership Directives.
  11. Public Relations Unit Operational Audit and Performance Checklists arising from

    (1) Industry and Subscribed Standards

    (2) Organizational Policy

    (3) Strategic Objectives

    (4) Operational Strategies and Plans

    (5) Operational Targets

    (6) Standard Operating Procedures

    (7) Work Controls

    (8) Good and Best Practices

    (8) Benchmarking with Industry Leaders.
  12. Evaluating Maturity & Performance Effectiveness of Public Relations Operational Audit & Performance Evaluation Processes

    (1) Risk Based Auditing

    (2) Setting Audit Priorities

    (3) Audit Preparation

    (4) Pre-Audit Activities

    (5) Audit Plans and Checklists

    (6) Audit Procedure

    (7) Audit Cooperation and Coordination

    (8) Resolving Audit Problems

    (9) Taking Auditee Inputs

    (10) Reconfirmation of Key Facts

    (11) Investigative Audit Activities

    (12) Following-up of Information Leads

    (13) Resolving Observed Problems with Auditees

    (14) Closing Audit Presentation

    (15) Draft Audit Report

    (16) Consultations and Further Investigations

    (17) Final Audit Report

    (18) Management Buy-in

    (19) Implementing Recommendations

    (20) Improvements Confirmation Audit.
  13. Advanced Job Process Level Insights
  14. Processes for Developing an Effective Public Relations Unit Operational Audit and Performance Evaluation QA & QC Plan
  15. Workshop 1 & 2
  16. Processes for Developing a Public Relations Balanced Scorecard
  17. Reporting Balanced Score Card Performance
  18. Checklists for Public Relations Unit Operational Auditing & Performance Evaluation

    (1) Operational Objectives

    (2) Stakeholder Expectations

    (3) Possible Strategic Objectives

    (4) KPIs for Key Public Relations Unit Processes

    (5) Operational Audit Data Sources

    (6) Performance Evaluation Data Sources

    (7) New Performance Data Collection Devices & Methods
  19. Standard formats for Reporting Public Relations

    (1) Operational Audit Findings

    (2) Reporting Performance

    (3) Improvement Recommendations
  20. Minimum Agenda Checklists for

    (1) Pre Operational Audit & Performance Evaluation Stakeholder Meeting/s

    (2) Coordination & Progress Meetings

    (3) On Completion Stakeholder Meeting

    (4) Findings Presentation Meetings
  21. Program Recommendations
  22. Detailed Personalized Public Relations Audit & Performance Evaluation Improvement Action Plan

2 Week Job Process Skills Training

Outcomes & Takeaways

Job Process Good & Best Practices Workshop Outcomes and Takeaways
  1. The Work Process Approach to Learning is a methodology that emphasizes learning through understanding the actual work processes.
  2. A work process refers to a set of activities or tasks that are carried out to achieve a specific outcome or result. These processes can be core to the business, such as manufacturing, service delivery, or customer support, or they can be supportive, like HR processes, IT services, or administrative workflows.
  3. The Goal is to closely align training content and methods with the specific processes, tasks, and challenges found in that domain real-world work environments.
  4. What the training achieves is building skills and competencies essential for actual work processes performance. Enabling quick and seamlessly understanding how to perform their processes effectively, efficiently and avoiding the usual mistakes and risks.
This 2 Week Training Workshop participant will typically take away...
  1. Program related Process knowhow, skills, competencies and process knowledge to perform the job work processes
  2. Training that will empower the participant to identify, support and implement work process improvements in his unit, team, section, department, and organization.

Benefits to the Organization Sponsoring Participants to this program

(Benefits made possible by Euro Training's above mentioned Planned Outcomes and Takeaways)

  • This Euro Training programs is different. It develops practical Job Process Skills.

    Benefits you may see in participant post program behavior...
    • Inclination to Recognize his Processes Customers and Stakeholders, and their Needs & Expectations.
    • Higher level of Relevant Multi-discipline Job Process Skills
    • Taking Initiative to Propose and help implement Process Improvements in his Work Responsibility Area.
  • How your Participant will Change after attending the program?...
    • Increased Work Process Performance Knowledge
    • Awareness to the Need to align process performance to the Needs and Expectations of Stakeholders and Customers (internal & external)
    • Awareness of the Need to Align Process Performance to Organizational Operational and Strategic Objectives.
    • Implement Good Management Practices during Process Performance, and, Gain Awareness to meet Requirements and Recommendations of the any Applicable Industry and Professional Standards.
    • Skill Sets for possible implementation the Program Discussed Action Plan for Process Improvements.
  • Type of improvements the participant will be trained to analyze and implement include (as relevant)

          (a) Productivity Improvements

          (b) Product and Service Differentiation

          (c) Exceeding Stakeholder & Customer Expectations.
  • Euro Training Instructors often act as mentors for participants (solely subject to instructor approval). Your participants can utilize this free service to ensure effective post program reinforcement and help when apply the ideas and skills acquired during the training.

Participant Individual Career Benefits
Job Satisfaction & Advancement

  1. First, and most important benefit, is the positive self-esteem that will come from being able to do your work processes right first time and meet internal and external customer expectations.
  2. Second, the Program developed Job Process Understanding & Skills will help participant successfully present his professional skills at Job Interviews and Internal Performance Evaluation Reviews.
  3. Participant gains clear direction and insight for analyzing, proposing and implementing improvements in his work processes.
  4. Post program when you take decisions related to your work processes you will automatically consider Multi-discipline aspects     (as applicable):

    Internal & External Customer Needs and Expectations, Technology Options, Data Analytics and Artificial Intelligence Opportunities, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increase Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and, possibly more aspects).

Registration Form

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Registration & Fee Information (2 Week Workshops)

  1. Fee information is also available at:   PROGRAM-FEE-PAGE   Special Discounts May be Available Please email scholarships@eurotraining.com.
  2. To register please send us an official letter confirming registration (on organizational letterhead), or, send us a completed registration form above. GET MSWORD REGISTRATION FORM .
  3. Fees are Payable by Bank Transfer or Bank Draft.
    • 2 week (60 hrs) Training Workshop:
      Classroom Training at Dubai, Kuwait, New Delhi, Qatar £6,990 (USD $8,900) per participant.
      Classroom Training at London, US Locations, Europe, Malaysia, Singapore £7,689 (USD $9,790) per participant.
      Online eTraining Fee £3,500 (USD $4,375) per participant.
    Fee includes Course Materials, Certificate, Refreshments and Lunch (classroom programs).
  4. Accommodation is not included in Program fee. Special rates may be available at venue hotel for participants.
  5. A Special discount of 10% is offered for participants who pay their fees at least 45 days before start of the program.
  6. Cancellation & Date Change: No Fee Refund if participant cancels his registration less than 3 weeks before start of the program. Alternate nominations may be allowed if requested atleast 2 weeks before program start. In case of exceptional hardship or emergency participant may be allowed to attend same program at another location or date on payment of 10% of fee.
  7. All participants are required to fill in Participant Information Form and Program Related Questionnaire - on first day of the program.
  8. Each program Undergoes Customization to Better Meet Participant Present and Future Job and Career Needs. Please be prepared to let the Instructor/s know about your organization's Special Needs, Interests or Initiatives.
  9. It is always useful for participants to bring their existing problems or case studies, work-process flow charts or job related problems for discussion - consideration will be at sole discretion of the program director/s.
  10. Provisional Registration : You can make a provisional registration request by sending us an email using an official email account. Provisionsl registration request, when confirmed by Euro Training, will reserve a seat for you for 14 days. After our Confirmation you have 2 weeks to send us an official registration request. Provisional registration is automatically cancelled at the earlier of (1) 2 weeks after Provisional Registration Confirmation if registration is not reconfirmed from your side (2) Two weeks before start of the program. We do request you to inform us ASAP you have decided either way.

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