1. This Professional Certification Program builds Expert Level Skills & Competencies in Public Relations Performance Evaluation and Operational Audit.

2. The participant will learn how to Evaluate & Audit the Public Relations Unit Operational and Strategic Management Arrangements and Performance towards achievement of Targets, Strategic Objectives, Organizational SOPs and Public-Relations-wide Leadership.

3. This program will introduce New Data Analytics and Artificial Intelligence Methods for Real Time and Proactive Performance Evaluation & Reporting.

4. This program will also discuss the methodology for setting-up a Public Relations Unit Balanced Scorecard to develop a 360-degree Performance Evaluation Scorecard and Identify Required Improvement Projects.

5. This program will also help answer the following questions: How successful are we in meeting our Public Relations Unit Operational Targets? Are we working adequately towards our Public Relations Unit and Organizational Strategies? How is our Public Relations Unit Leadership working at various Levels? Are we a Learning Organization? Are we Improvement Oriented? Do we have the required Work Culture to meet our Business Objectives? Are we Customer-Focused? How well are our Public Relations Unit Partnerships working? Are we Optimizing the possible benefits from our Public Relations Unit Vendors? Are out PR Methods Sustainable? Are we utilizing Resources Effectively? Are we Adequately and Effectively deploying Technology? Are our IT Systems Secure? How well are we protected from Physical Security Threats? Are we prepared for PR Business Continuity in the face of any Possible and Emerging Disaster? And so on.

6. This program will build the Process-by-Process Knowhow for Identifying, Planning, Measuring & Reporting based on: Subscribed Ethical and CSR Standards, CSR Commitments, Stakeholder Needs & Expectations, Operational Targets, Strategic Plans, Innovation Opportunities and Leadership. This program will also cover Public Relations Unit Functional Audits and Special Audits. Participant will learn about the Good and Best Practices for the Operational Audit Processes. Program will also cover some Best Practices in Public Relations Unit Performance and Operational Audit as Obtained from Benchmarking with Leading Global Public Relations Departments. Participant will gain a Multi Discipline, Multi Stakeholder Viewpoint based Operational Audit and Performance Evaluation understanding enabling him to Identify and Propose Improvement Recommendations that have a very high probability of acceptance by the Auditee and Management. Participants will also gain understanding of Public Relations Unit Data Analytic and Artificial Intelligence Systems that can provide the Decision Makers adequate timely and proactive Performance, Intervention, and Improvement Insights.

1. This program is intended for Public Relations Unit Performance Evaluation and Operational Audit Professionals, PR Professionals, Managers and Auditors.

2. This program will also be useful for Public Relations Consultants, Contributors, Professionals and Teams assigned responsibility for Identifying and Implementing Improvements on Existing Public Relation Processes to incorporate New Technologies, Motivation and Leadership Systems, Data Analytic and Artificial Intelligence.

Professional Certification Workshop Outcomes and Takeaways

1. Knowhow and Technology Transfer to the Participants.

2. Building Job Oriented Understanding, Competencies & Process Knowledge.

3. Domain Multi-discipline understanding that Improves Performance, Credibility and Respect

4. Competencies that Enable Superior Performance, Promotion, Career Advancement and Respect among Peers

Typical Certification Workshop Participant Takeaways

1. A-Z Knowhow and Step-by-Step Process Knowledge

2. A Customized Detailed Action Plan to apply the Program Knowledge to Work.
   The detailed Action Plan and Implementation Plans you prepare and take away after the program will help you take improvement initiatives and make a positive difference in your job, team, business unit or organization.
   This difference after implementation and when added to your resume will make you a prime candidate for career advancement in your own organization or in your next job/s.

(Made possible by Euro Training's unique, multidiscipline, customer focused, strategic focused, knowledge management, Data Analytics approach)

1. Improved Performance through

• Effectiveness (doing right first time by considering all key stakeholders), Efficiency (applying good practices), Goal Achievement (KPIs)

• Customer Satisfaction

• Strategic Alignment

2. Multi-discipline Empowered Employee

• Multi-Stakeholder Focus

• Customer Focus

• Operational Focus

• Strategic Focus

• Management by Facts (Data Analysis & Performance Evaluation)

3. Employees Leveraging the Multi-Disciplines for doing the job right first time, by taking following aspects into consideration before decision making...
   Business Needs, Internal & External Customer Needs and Expectations, Operational & Strategic Objectives, Regulatory Aspects, Industry Standards, Technology Options, Understand Helpful Modern Tools and Methods, Understanding Risks, Leveraging Contingency Plans, Actions that Increase Productivity, Legal & Contractual Aspects, Intellectual Property Aspects, Safety, Security, Audit, Cost Benefit Aspects, Value Engineering Opportunities, Develop Key Performance Indicators, Develop a Meaningful Performance Evaluation System, Leveraging Data Analytic Opportunities, Leveraging Artificial Intelligence Opportunities, Developing a Decision Support Knowledge System, Internal Business Unit Training System, Internal Employee Certification System .... (and more multi-discipline aspects)

4. Creating a Professionally Certified Pool of Domain Mentors, Coach & Trainers who have access to the required resources from the Developed Knowledge System. Also Also helping create internal multi-level job competency certification system.

1. Job Satisfaction that will come when satisfying your customers

2. Respect that will come when you are Recognized by your Peers

3. Promotion that will come from your Better Job Performance, Making Improvements and Convincing Performance Review Handling

4. Career Advancement that will come from your increased Employability through Convincing Competency Display in Resume and Interviews, Improvement Ideas, Implemented Improvements & Validated Certification